New year

So, it's 2008 already, and I figure I should post at least once every few months. What am I up to? I am still in the midst of redesigning my website, and just choosing the content right nowhttp://www.blogger.com/img/gl.link.gif
is what's holding it up. I still have a sushi bet with a friend to getting an update, and you'd think it'd just take a weekend...


Anyway. I am currently working on a brochure and rack card for the Chinese Cultural Centre (site currently being redesigned, not be me though). It is for a campaign about the Head Tax and Exclusion Act against the Chinese in Canada. I get to connect to my roots as a Chinese-Canadian, and get some experience with campaign strategy and working with a committee. It's been a little hectic so far, but hopefully everything turns out for the best.

I am also continuing work with the awesome Jed Bouscal and Phil Johnson of Mobile Reflections. If you're looking for professional auto detailing in Calgary, Mobile Reflections is the company to go to. They'll make your car look like it just came off the showroom floor, and they'll bring all their supplies right to your driveway. I'm overhauling their identity and working on the stationary, though the latter has taken a bit of a backburner to redesigning their website. I will try to get a shot of the business cards up soon!

I am working with the talented and very knowledgeable web developer Mike Tighe of the Calgary web design studio Medium Rare to provide short-term updates to Mobile Reflection's current interim site. Meanwhile, we continue to design and develop content for the final iteration of the website. It's been a huge learning process, and I'm being introduced to the world of search engine optimization and marketing strategies.

And lots of caffeine, thanks to the wonders of my coffee press.

Mobile Reflections

I went to a press check yesterday at Apache Superior Printing for the cards I designed for Mobile Reflections. I met Derek, my sales rep that I have been dealing with by email and phone until now, as well as Lisa. Both are very nice people, who were more than willing to answer any questions from myself or my clients (who very nice people too).

Anyway, I approved the proofs as the cards look fantastic. All 4000 cards should be boxed and sent over this morning! More details and a photo of the cards soon.

They actually look a million times* better than the first go we did using a printer from Lethbridge. You know that saying... "You get what you pay for"? Well, unfortunately that is usually true. And sometimes you don't even get what you paid for. More details on that later.

*approximately

I'm also continuing to work on the redesign of Mobile Reflections' website, in partnership with the fearless Michael Tighe of Medium Rare. The initials of his company and my client are entirely coincidental!